ABOUT / REBECCA

My career started in Mechanical engineering, where I was working with emerging startups in the heavy machinery sector. While I’ve always been interested in tech and innovation, I quickly realized I wanted to work directly with entrepreneurs and innovators – rather than just studying their products from afar.

This led me to study at Hyper Island, where I was introduced to the behind the scenes of starting and running an e-commerce business. We learned about performance marketing, conversion optimization, SEO, and basic web development directly from industry leaders.

I developed a deep interest for front-end development and was eager to take charge of these aspects in every project. After Hyper Island, I was lucky to be part of the creation of a new agency, where I was the sole developer from day one. This hands-on experience served as the perfect crash course, allowing me to deepen my knowledge and experiment with various e-commerce platforms.

It didn’t take long to realize Shopify was the best choice for building custom e-commerce sites. I especially enjoyed using Liquid to create highly customizable, user-friendly themes – ensuring my clients had full control over their stores and didn’t need to rely on a developer for every small change.

After two great years at the agency, I decided to take the leap into freelancing, focusing exclusively on Shopify. I've always wanted to start my own business, and this was the perfect opportunity.

Since starting my own business, I’ve had the pleasure of working with entrepreneurs (who prefer to call themselves small business owners), larger agencies as a subcontractor, and talented freelancers. Collaborating with me also gives you access to my network of experts in performance marketing, SEO, growth, email marketing, and more.

On a more personal note; I live in Stockholm with my boyfriend Anton, and we’re currently renovating our apartment. I’m an amateur photographer, obsessive tea drinker, and I have a new hobby every six months. My latest obsession is silver smithing – and this one will finally stick (I hope).

I'd love to hear from you. Let's talk;